Tuesday, 12 January 2010

How To Use Football To Changes Lives


This is my first blog post!


It's been an amazing journey so far.

I've met Prime Minister Gordon Brown, recieved awards, met superstar football players and books have been written about the work - in using Football to Educate.


It's amazing who you meet on the journey.

One of them is a genius and a master in story telling and very passionate about helping people to get started in making their dreams happen. People that is who are willing to listen, learn and apply.

I have to say this in the time I've known
Adam Taha, he never gives time to anyone who doesn't apply or gives some excuse for not doing what they say. That's reasonable especially when he can spend time with other people who are serious.

I've been sitting with Adam for some years now. He's been a great friend and an amazing mentor. He says what he means and doesn't hold back to say how it is.

I feel that's what has been missing in MLM and any business. Instead of hype, it's really what most don't want to hear. That it will take work, learning a skill and as his blog says, "mastery."

His mentorship has speeded up my focus on creating future cashflow ideas to invest into the development of FIC. I don't see anything is impossible in creating funds to help the people in Africa and also the teenagers in England.

I have that believe because I've so many achievements happen and I also remember the days Adam Taha he filled my house with prospects.

It exciting to see the full process.

I enjoy the mentorship and the education system he provides. I'm glad he directs me to more knowledge every time we meet.

I remember when I sat down with him years ago and I shared with him about my dream. It was easy to talk because we know each other now and also he's a big dreamer. Nothing is impossible.

I continued to sit with him and recieve mentorship.

And in making so much more possible.

Using Football To Educate And Inspire
I'm learning to brand myself, creating strategies to create cashflow to help our organisation grow. That's what I really need to attract because it's needed.

One of the reasons is it will help many children and adults in Africa, England and globally. To use football as an education system that will heal, bring communities together. To not rely on funding but my thinking, ideas and creativity.

How Organisations Can Turn Passion Into Profits
One of the important things I learnt from Adam Taha is to not rely on one source of income and not rely on funding. Instead to be an entrepreneur, and create different pipe streams of income.

To turn my knowledge, passion into profits and he showed me how, step by step as I explained on my note pad. He made what seemed so difficult simple to understand.


The Leadership Mindset
The one thing he warned me about, which has got a lot of people is to stay focused and not get distracted by hype. That's there's no secret except getting the marketing skills and create information products that have a solution for a profitable market.

To focus on getting the job done and then to take myself out of the picture and
let it run on automation. To use one method of funded proposal. Master one method of attracting customers and then get myself out of the way by automating the process.

He showed me how I have a lot of knowledge, expertise and story to share. Stories and knowledge that can solve people problems who are in my niche.

And to lead with branding me using my stories, knowledge and expertise as a football coach and a developing global projects.

Not everyone meets the Prime Minister and have Prime Ministers write a book and have six pages dedicated to your work.

Not everyone creates global projects and wins awards.

He gave me an insight to what I had and may have overlooked as potential branding and cashflow.

I agreed to turn my knowledge and expertise into tools to inspire, and create future cashflow instead of relying on funding.

We came out with ideas together on how to get the laptops and the radio equipment for Africa. He said it's easy enough if you have influence and the know how.


The Purpose Of My Blog..
I agreed that I needed to start recording everything online and even though I'm starting with blogger, I will take Adam Taha advise on getting my own domain name, get the hosting and seperate myself from the crowd soon.

For now, it is a start to use Blogger to:
  • Give exposure on how football can be used to educate
  • To share my knowledge, expertise
  • To share how football can be used for positive change
  • How to use the internet to provide easy access for the information and development of Fic
  • To also educate and provide valuable content to organisations globally
  • And to provide the steps I am taking to brand and market the work I do using the Internet
FIC Football Between Communities In Africa
I am going to Africa on Friday the 15th January, for the first meeting for FIC project.

It's not the first I've been to Africa but this is really the first meeting to set up new programmes, projects, and to see the overall direction we are going towards.


One of the things we talked about is what type of information to bring back. I liked the idea of a video diary, notes, and photographs too.

To also interview the children there, the workers, the people and let them speak to the world.. As I learnt from one of Adam's article; branding isn't what we say but what people say about us when we leave the room.


I'd like to thank the team, the people in Africa and all who have worked with me. Thank you for your friendship and the work you do inspire people especially the future generation.

Enjoy the first video on FIC Football Between Communities.



















Desbon Bushiri
Football Coach

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